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The Origin Story of the “Horse Shoe Bend Auto Club” T-Shirt

Article cover showing Ryan Gosling wearing Horse Shoe Bend Auto Club tee

Fans of Project Hail Mary have been buzzing over Ryan Gosling’s wardrobe—especially the retro Horse Shoe Bend Auto Club ringer tee worn by his character, Ryland Grace.

But where did this design actually come from?

The Yellow “Blood Milk Moon” Tee

Also worn subtly by Ryland in more relaxed scenes, the bright yellow tee featuring lunar imagery caught attention too—it’s credited as the Hermanos Gutierrez “Blood Milk Moon” tee, inspiring fans to add another cosmic touch to their wardrobes.

Why These Tees Resonate

  1. Rooted in character
    Ryland Grace is a down‑to‑earth hero whose wardrobe reflects his humble origins and ordinary‑guy charm—which makes everyday tees part of his story.
  2. Gosling effect
    With Ryan Gosling wearing them, these tees transcended fictional wardrobe—they became real world fashion statements overnight.
  3. Cult‑like merch appeal
    Both tees dropped before the film’s full release date in 2026, creating a “pre‑viral” merchandise buzz—this is merch strategy at its finest.

Available Now

Merch Hunters makes at your disposal both Horse Shoe Bend Auto Club Ringer Tee and the Blood Milk Moon yellow tee. Crafted on quality AS Colour blanks, they’re built for comfort, durability, and that vintage aesthetic. See details starting at $32 USD

Final Word


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